It is not enough to just produce products for sale,it is more important to standardize the products and MAINTAIN the standard.This is perhaps why we have The American standards,the German standards, the British standards among other standards.If you ask me,I want to believe that this is the reason why some people would prefer and PAY MORE for the Western products even when the Nigerian version is far superior to them!
Standard and Branding are like 5 & 6
From the previous post,I made it clear that branding refers to the products and services a person,company or state produces which in turn serves as the logo and an ambassador for that country,company or person.This is why when you hear that a pair of shoes is Italian made,people jump at it and pay ANY amount that's attached to it as its price. On the other hand,when you hear that a product is Aba made or made from any other part of Nigeria for that matter,O'boy come see negotiation,omo, come see SERIOUS bargaining!!!
That's the time you'll see a product that the seller hoped to sell for say N1000 might end up going for just N350.Now,this is not just the consumer thing,it's a big problem that our local producers too are guilty of...we are all involved!
Yes,it began with us the consumers. Over the years,we have cultivated the habit of looking down on local products and advancing the foreign products.In some cases,we tend to rate how rich people are by the number and caliber of foreign products they use or consume.This has been going on for a long,long time.
So,standard started falling because sales and production are not happening at the same rate...the production rate started exceeding the consumption rate,to cut down on losses incurred during production,quality and standards has to be compromised which in turn affected the rate of consumption even further...gradually,things got so bad that Nigeria suddenly became known for fake products,hence,Nigeria's brand and standard became FAKE AND SUBSTANDARD!!!
We Can RE-BRAND Nigeria!
Anyway,I don't know for you but the truth is that we are suffering a great deal from our very own handiwork.Our products are substandard and no one is ready to buy them not even us are willingly ready to consume Nigerian products.We most often consume it because we have no choice.This is why the banning of rice attracted so much drama recently.We are so confused now that the solutions to our economic woes now sound so strange and anti people!
This is a clarion call to the youths of this country.Let's rise up and help ourselves,our only choice here is to pick up Nigeria and make it our own,we got no other country except her.Those that ran to other countries BEGGING for citizenship are SECOND CLASS citizens no matter the hospitality they receive there today.Believing in Nigeria is not just the beginning of wisdom for us but our only way to financial freedom and success.
Let's Set an Enviable Standard
A standard literally refers to a certain level of accomplishment under which we must not fall.Nigeria can't develop without standards,we,the citizens need to set standards...this does not require an assembly or law...not even an endorsement from government is required to set standards.
All that is needed for standards to be set is our decision to live over board.We must be ready to put in our very best to everything that we do.If you resolve to do that at your work place and I decide to do the same at mine,it's only a matter of time we shall be known for it (i.e. branding) and people begin to expect nothing less than top notch quality from us (i.e. standard).
This is the ULTIMATE solution to our economic problems.When the food stuff seller decides to sell only the best,when the furniture maker decides to produced the most durable furniture, when the cloth weaver refuses to have anything to do with substandard raw materials, everything would improve,patronage would increase,more jobs would be created and we shall be better for it! Don't worry about the price,people will buy so long it's a top quality product.The time to start is now!!!
Standard and Branding are like 5 & 6
That's the time you'll see a product that the seller hoped to sell for say N1000 might end up going for just N350.Now,this is not just the consumer thing,it's a big problem that our local producers too are guilty of...we are all involved!
Yes,it began with us the consumers. Over the years,we have cultivated the habit of looking down on local products and advancing the foreign products.In some cases,we tend to rate how rich people are by the number and caliber of foreign products they use or consume.This has been going on for a long,long time.
So,standard started falling because sales and production are not happening at the same rate...the production rate started exceeding the consumption rate,to cut down on losses incurred during production,quality and standards has to be compromised which in turn affected the rate of consumption even further...gradually,things got so bad that Nigeria suddenly became known for fake products,hence,Nigeria's brand and standard became FAKE AND SUBSTANDARD!!!
We Can RE-BRAND Nigeria!
Anyway,I don't know for you but the truth is that we are suffering a great deal from our very own handiwork.Our products are substandard and no one is ready to buy them not even us are willingly ready to consume Nigerian products.We most often consume it because we have no choice.This is why the banning of rice attracted so much drama recently.We are so confused now that the solutions to our economic woes now sound so strange and anti people!
This is a clarion call to the youths of this country.Let's rise up and help ourselves,our only choice here is to pick up Nigeria and make it our own,we got no other country except her.Those that ran to other countries BEGGING for citizenship are SECOND CLASS citizens no matter the hospitality they receive there today.Believing in Nigeria is not just the beginning of wisdom for us but our only way to financial freedom and success.
Let's Set an Enviable Standard
A standard literally refers to a certain level of accomplishment under which we must not fall.Nigeria can't develop without standards,we,the citizens need to set standards...this does not require an assembly or law...not even an endorsement from government is required to set standards.
All that is needed for standards to be set is our decision to live over board.We must be ready to put in our very best to everything that we do.If you resolve to do that at your work place and I decide to do the same at mine,it's only a matter of time we shall be known for it (i.e. branding) and people begin to expect nothing less than top notch quality from us (i.e. standard).
This is the ULTIMATE solution to our economic problems.When the food stuff seller decides to sell only the best,when the furniture maker decides to produced the most durable furniture, when the cloth weaver refuses to have anything to do with substandard raw materials, everything would improve,patronage would increase,more jobs would be created and we shall be better for it! Don't worry about the price,people will buy so long it's a top quality product.The time to start is now!!!
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